Search Engine Marketing Strategies You may have this experience - I have a beautiful and professional website, the contents, products and services are great; but what should I do to let people know it exists and how to increase the website traffic? You can find many ways to market your website, the most popular one is search engine submission. Do you know how to optimize your website and improve your website ranking?

1) What is search engine
Directory -It provides an index and directory for users to find their website. Webmaster submits their website information to directory search engine. Then search engine's staff will check the website content and match it to a proper catalogue in the search engine.
For example: Yahoo!(US 299.00) , Open Directory, NBCI.
Spider - It uses software spider and robots to search the result. Spiders and robots will search the website's content automatically.
For example : Excite, AltaVista, Google
Nowadays many search engines combine both directory and spider together.

2) What is Keywords and Description
Have you imagine how people search in the search engine? The words you imagine will be typed into the search box, which are your target keywords. So each page in your web site will have different target keywords and descriptions that reflect the page's content. Below are some simple rules in building keywords and description..

You may note that numbers of characters are limited:

For example : you are selling stamp and picture on your website.
Keyword Example: stamps, pictures, gallery, stamps collection

3) What is the format of writing keywords and descriptions? 
You need to fill it into meta tag area.

stamps, pictures, gallery, stamps collec
tion ">
Your stamps collection webpage.">

Website Content

Remark : If your website use FRAME function. Some search engine can't read FRAME function.
You can use the following example: 

4) Search Engine Optimization to improve search engine ranking
Everyone wants good listings. Unfortunately, many web sites appear poorly in search engine rankings or may not be listed at all because they fail to consider how search engines work. It's also important to prepare a web site through "search engine optimization."
We use correct keywords/phrases to improve ranking. You need to create a "Specific keywords phrases" not "keywords"; because if your keywords or phrases are too generic, you will be listed low.

Following table illustrate some examples of specific keywords/phrases and general keywords.
Too General Keywords Specific Keywords
Bag Italian bag
Men's bag Men's leather bag
Women's bag Women's leather bag

You can imagine, which keywords/phrases your target audience will be used to search your webpage. You should try to come up with as many keyword phrases as you can which related to the page you are optimizing.
You can use Brainstorming method to create your keywords group.
Find your partners, friends or family member what they would search for when searching for a site like yours.
You write down all keywords/phrases. Then we can choose some specific keywords/phrases.

5) Mistakes for Keywords
Your keywords' meanings are too big, too small, no meaning or not related to your webpage.
One keyword repeat more than 3 times in the same page. Not spamming search engine
Spelling wrong your keywords
Your keywords location is wrong.

6) Use external link
If many websites are link up to yours; then search engine will list your website to high ranking.

7) Your Images "alt" Attribute
You can add some keywords phrases to the image. Some search engine doesn't work, but it does not hurt your website. So we suggested you can try it.
Finally, don't submit the same page to any engine more than once within 24hrs. And you can submit your website by monthly basis, so keep changing your website's content.